Fort Payne Main Street was accredited in 2015 by Main Street Alabama, which is affiliated with the National Main Street Center. We utilize the proven Main Street Four-Point Approach® to help our community organize for success, improve the design of our neighborhoods, promote our downtown, and enhance our economic base.

Under the direction of  Main Street Alabama, we are governed by a volunteer Board of Directors and underwritten by the City of Fort Payne. We derive additional funding via events, grants, memberships, and corporate sponsorships and are able to execute important initiatives with the help of many dedicated volunteers. Learn more about becoming a Volunteer.

Main Street 4-point Approach

Here’s the Main Street Four Point Approach®


• Establishes Consensus, Cooperation and Partnerships
• Management and Advocacy for Main Street District
• Volunteer recruitment and collaboration to support Director
• Coordinates and delineates responsibilities of stakeholders


• Works to create a positive image, community pride and improve confidence in downtown
• Provides advertising, retail promotions, special events, and marketing campaigns for Main Street
• Communicates the district’s unique characteristics and business establishments to shoppers, investors, potential business and property owners, and visitors.


• Creates a safe, inviting environment for shoppers, workers, and visitors
• Directs attention to all of the districts physical elements: buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials.
• Creates an appealing atmosphere, conveys a positive message about the commercial district and what it has to offer
• Instills good maintenance practices in the district, enhancing physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design, and long-term planning

Economic Vitality

• Strengthens community’s existing economic assets while diversifying its economic base
• Retains and expands successful businesses to provide a balanced commercial mix
• Provides resources to sharpen business owners skills for competitiveness and merchandising
• Attracts new businesses the market can support
• Converts unused or underused commercial space into an economically productive property
• Works to build a commercial district that responds to the needs of today’s consumers

Alabama's Mountain Town